• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Contact
  • Ternair
  • English
    • Dutch

Ternair Marketing Cloud Manual

Marketing Automation & Customer Data Platform

  • Sitemap
  • Release notes
  • Status page
  • Support
Home / Create your campaign / Outbound / Newsletter wizard

Newsletter wizard

To send an email newsletter, click the ‘+ Start’ button on the home screen (right side).

A pop-up will appear with the following options:

  • Create a newsletter in a new campaign
  • Start new selection
  • Start selection based on template
  • Continue with an existing campaign

Choose: ‘Create a newsletter in a new campaign’.

After clicking, you’ll see the following screen:

Enter the name and description of the newsletter and select a campaign. Optionally, you can add an external reference.

Once the newsletter is saved, the Newsletter Builder will open.

There are two options for designing a newsletter:

  • Use an existing newsletter template
  • Create your own newsletter

 

 

Create newsletter

Drag the Newsletter Block to the canvas. Double-click the block to open it.

Select your recipients, a template, and sender information.

  1. Select recipients

In this step, you choose the target audience to send the newsletter to.

Note: You can only select audience lists created under General Settings > Ezines.

  1. Select a template

Choose a template and apply the corresponding branding. Alternatively, you can skip the template and build your email using snippets.

Available templates can be found under ‘Select template’ > Template. You can search by typing the template name.

Under Branding, choose a style. These are pulled from General Settings > System > Brandings.

  1. Sender information

Here, select the sender. Then, enter the subject line and optionally a preheader. Both the subject and preheader can be generated using the AI assistant. Click the AI icon next to the subject or preheader.

After completing these steps, click ‘Create Newsletter’.

You can also skip or change these steps later by clicking ‘Create Newsletter’ right away.

 

Newsletter editor

After clicking ‘Create Newsletter’, the newsletter will appear on the left. On the right, you’ll see the settings.

Newsletter overview

On the left (top to bottom):

Description

 Optionally add a description.

Sender information

Displays the audience list, sender, subject, and optional preheader. This info can be edited here.

Sender info is collapsed by default.

Newsletter preview

Preview the newsletter. Click the ‘Desktop’ or ‘Mobile’ icon for respective views.

Errors & Warnings

In the center of the screen, two icons may appear:

  • Error: Missing hyperlinks – you cannot preview, test, or send.

  • Warning: Email can still be sent but contains issues.

Click the dropdown arrow to view details. Selecting a checkbox next to an error or warning takes you directly to it.

Settings

On the right side, you’ll see various icons. Each icon opens a settings tab:

 Icon  Option  Description
Choose recipients  Define/view recipient info (list, sender, subject, preheader)
Content editor Design your newsletter
Mapping Map fields to use in the newsletter
Preview and test  View and test your newsletter
 Schedule and send  Schedule delivery by date and time

By default, only icons are shown. Click the icon below to expand details.

If you’re on a tab, its icon turns green. The audience icon is always purple.
The second and third icons show a red or green dot (if all fields are completed).
Red = action required. Green = all set.

If you tick ‘Advanced Mode’, you’ll get the option to save the newsletter block as a template.

Content editor

In the Content Editor, you design your newsletter.

You can:

  1. Use your own HTML
  2. Use an existing template
  3. Build a custom newsletter with snippets

De Content editor bestaat uit verschillende onderdelen, namelijk:

 Icon  Option  Description
Theme Displays selected theme. Empty if none selected.
HTML  View/edit newsletter HTML.
Block Edit content. Click a block to edit.
Templates Drag & drop a template to the canvas. Click the eye icon to preview. Search using the bar. Standard templates are marked with a globe icon. To switch, double-click a template to overwrite the current one.
Snippets Build using drag & drop snippets. Preview with the eye icon. Standard snippets also marked with a globe icon.
Media Manage media. View used images or upload new ones.
Hyperlinks  View all hyperlinks in the newsletter.

Tags & Trackers
You can add tags (extra info) or trackers (for external systems) to links. You can also exclude certain links from tracking.

Wildcards
Click ‘Apply Wildcards’ to insert all configured wildcards (hyperlinks, tags, stats) into the content. Wildcards are configured in General Settings.

RSS

You can include posts from an RSS feed if defined in the template or using RSS snippets.

  • Select RSS Item: First, select a feed (top-right). Then drag a post to an RSS slot in the newsletter.

  • Add RSS Feed: Use the gear icon (top-right) to add, edit, or remove feeds.

Mapping

All fields used in the newsletter must be mapped on the Mapping tab.

  • Left column: Mapping Variables – the fields to be mapped.

  • Right column: Mapping Fields – available fields to choose from.

Click the ‘Auto Mapping’ icon next to ‘Mapping Variables’ to map automatically.

 

Preview and test

Under this tab, preview your newsletter and send test emails, optionally with a different subject line.

Schedule and send

Here, schedule (recurring or one-time) and send the newsletter at the desired date and time.

Select the desired schedule:

  • Off: Newsletter is not scheduled or sent

  • One-time: Sent once on a chosen date and time

  • Recurring: Sent on a schedule over a specific period

    • Multiple times per day

    • Daily

    • Weekly

    • Monthly

Note: For recurring sends, define the exact pattern.

Use template

If you select ‘Use a template’, a window will appear to choose a template.

After clicking the blue ‘Use this template’ button, the Newsletter Editor opens so you can edit the content.

Selection overview

In the selection overview, you can identify the type of selection by its icon.
The triangle icon indicates an existing selection.
The other icon represents a selection created via the newsletter wizard.

Footer

Floridalaan 6
3404 WV IJsselstein
The Netherlands

T +31 (0) 30 687 71 03
E support@ternair.com
Contact

DisclaimerTerm of usePrivacy / cookie statement

© 2025 | Ternair

Logo Emerce 100 2020 wit