The ‘bot click filtering’ feature detects and filters clicks on email hyperlinks that are done by bots. These clicks are polluting the real statistics of clicks on your emailings.
Background botclicks
To protect the inbox of the recipient, mail providers use spam filters and/or bots.
In a number of cases, these spam filters have an impact on the email statistics of your emailings. Some of these ‘spam filters / bots’ are configured to verify some or all hyperlinks in the mail by clicking them before the mail is delivered into the recipients mailbox. This verification is to prevent the recipient from receiving email with potentially harmful hyperlinks. The downside of these “incorrect” clicks is that these clicks are registered as regular clicks within the mail statistics.
‘Bot clicks’ in Ternair
Based on the usage of JavaScript it can be determined if a click is registered by a bot, since bots tend to not load JavaScript when clicking on a link. Clicks that are received without JavaScript being loaded aren’t registered in the e-mail statistics.
Furthermore bot clicks are filtered from the email statistics based on the behaviour where a high volume of clicks (on the same link) is registered within (tenths/hundreds of) seconds.
