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Home / Create your campaign / Outbound / Channels / Email / Personalization

Personalization

The more personal your email, the more attention you attract. You can show personal data and specific content per user.

3 examples

Personalisation: show content block yes/no

  • Select a content block by clicking on it and from the menu, choose the ‘eye icon’ Personalize.

  • Determine when this block should be shown in an email.
    • Choose “WHAT” you want to personalize
    • Choose the “CONDITION”: for example Is equal to, Contains, or Occurs in the list
    • Choose the “VALUE” to the condition: for example, Is true (1), Is not true (0), or a number

In this case, we chose Newsletter != (does not equal) 1.
In other words, if for a user the Newsletter is not ‘true’ (does not occur), then this block will be shown.

Personalisation: personal data

  • Click in the content block and choose ‘Edit Text’.
  • Type your ‘salutation’.
  • Then in the menu, choose the ‘eye icon’ Personalize.

  • Choose the “first name” field. And you’re done!

Personalisation: content based on interest

  • Select a content block, and in the menu again choose ‘eye icon’ Personalize.

  • Determine when this block should be shown in an email.
    • Choose “WHAT” you want to personalize
    • Choose the “CONDITION”: for example Is equal to, Contains, or Occurs in the list
    • Choose the “VALUE” to the condition: for example, Is true (1), Is not true (0), or a number

In the example below, the chosen content block is shown if the user’s interest is known as ‘data connectivity’.

  • Duplicate the content block and easily add interests for the other content you wish to personalize.

  • Set as default so that it is shown when no other personalization is valid.

  • In the email on the left you can see all changes and added conditions.Choose which content block belongs to which interest by dragging them into the email or adjusting texts.

  • Finally, click on ‘Test’ tab to see the result of each personalization for different receivers of the email.

 

 

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