With the output option ‘A/B testing’ an A/B test can be created and automatically executed in Ternair Campaign.
Select the Settings tab and check the option A/B test (under Extra).
A new tab A/B appears. Provide the settings for the A/B test: the number of segments, criteria for determining the winner and the schedule for sending out the winning e-mail to the remainder of the selection.
After providing the A/B test criteria and saving the e-mail block the A/B test blocks appear in the flow chart, next to the e-mail block. Initially the test blocks are filled with the content and settings from the e-mail block in which the A/B test is created.
N.B. after saving the e-mail block the content and settings of the e-mail block can no longer be edited. In the A/B test blocks the content for the different test segments can be created and edited.
After creating the content for the A/B test the e-mail block can be manually executed or scheduled for execution. The test blocks are executed immediately (manual) or at the scheduled moment (via a schedule). The winning e-mail is sent automatically based on the provided settings for the A/B test.