All fields you would like to use in the e-mail need to be selected (‘mapped’) on this tab.
These fields consist of:
- E-mail (= mandatory)
- Fields for personalizing / dynamic content (= optional)
Use the + icon on the top right to add one or more fields to the Mapping.
After the fields have been added to the Mapping (right column) they need to be ‘mapped’ to the fields in the left column Fields.
Use the button ‘Automap fields’ (see image below) or drag the field from the right column to the corresponding field in the left column.
Apart from the available database fields it is possible to include fields with a fixed text value. Click on the ‘Fixed values +’ field in order to add a fixed value text field. Both the header as well as the value of the field needs to be provided.
More details: Mapping.
More details: Personalization / dynamic content.
Fields in the left column, Fields, are automatically added from the content in the e-mail when brackets are placed around a field in the content, for example [first name]
Personalization / dynamic content
E-mail content can be defined dynamically.
By adding conditions referring to data within the marketing database the subject, sender e-mail address, sender description and content of an e-mail can be filled dynamically.
Personalization field scan be called by placing brackets [ ] before and after the name of the personalization field.
Examples: [FIRST NAME] [FUNCTION]
It is also possible to define personalization for empty and non-empty field values.
For more details and examples: Personalization & dynamic content.
On the ‘Hyperlinks’ tab Tags, Trackers and a Custom Tracker query can be added to hyperlinks in the e-mail template. Indicate, per link, whether statistics for a hyperlink need to be registered in the e-mail report by (de-)selecting the checkbox in the Stats column. By default all hyperlinks are included in the report.
Hyperlinks can also refer to a landing page that has been defined in Ternair Campaign.
The maximum length for a hyperlink is 999 characters.
Add a tag to a hyperlink to add additional information to a link. Tags can, for instance, be added in order to group hyperlinks referring to similar content. This makes it easier to group clicking behavior on (a group of) hyperlinks. The maximum length for a tag is 512 characters. An error (red outline) is displayed when a tag exceeds the maximum length.
In the clicks overview in the e-mail statistics per hyperlink the associated tags are shown.
Via ‘Trackers’ additional information can be added to a hyperlink in order for the hyperlink to be recognized by external systems. A ‘Google Analytics tracker’, for example, can be used to relate website traffic data to an e-mail campaign.
A tracker is selected, per link, from a drop-down list. Trackers need to be predefined.
For more details on how to define tags and trackers: Tags & Trackers.
The ‘Custom tracker query’ can be used to define a tracker that is only to be used in the current selection. Just like a tracker, a custom tracker query can both hold a default value (for example link=1) as well as a personalized value (for example [TID] or [campaign code]). The maximum length for a custom tracker is 256 characters. An error (red outline) is displayed when a custom tracker exceeds the maximum length.