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Ternair Marketing Cloud Manual

Data-driven 1-1 marketing automation

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Home / The basics / Introduction

Introduction

 

Ternair Marketing Cloud is a campaign management solution for building and automating data-driven, 1-1 campaigns accross all channels.

In the following overview you will find the structure that is applied within Ternair Marketing Cloud and should be known by the user:

A campaign in Ternair Marketing Cloud represents the direct marketing campaign which you want to approach your target with your message. A campaign may contain one or more selection flowcharts.
A selection flowchart can be divided into three parts: selection blocks, output blocks and the, whole or partial, running of the flowchart.

For building a selection the following select blocks (functions) are available:

  • Select
  • AND/OR/NOT
  • Split
  • Sample
  • Switch
  • Deduplication
  • Communication pressure
  • Upload
  • Import
  • Snapshot
  • Webservice
  • Enrichment

The output blocks (functions) of a selection flowchart consist of:

  • Preview
  • Export
  • List
  • E-mail
  • SMS
  • App
  • Facebook

(Part of the) selection flowchart can be run via:

  • Webhook
  • Schedule
  • Calculate (selection block)
  • Execute (output block)
  • Execute all (complete selection flowchart)
  • Execute all selection blocks
  • Execute all output blocks

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