General
Design
The user interface of Ternair Campaign has been completely redesigned, resulting in a completely new look and feel and design.
“Drag & drop”
Calling the available functions within a selection flowchart is based on the drag-and-drop principle (drag and drop)
Multi data sources
Ternair Campaign can be connected to one or more data sources. This makes it possible to use multiple data sources (databases, tables, files) in a selection flowchart.
Meta data selection
The administration of the metadata of a selection has been expanded with segments and offers. To this end, it is possible to define and use codes in a selection flowchart.
Search entities (values)
Within selection and output blocks, you can search for entities (eg function) and entity values (eg director, HRM manager)
Portal
After logging in, the user lands on a portal. From a portal, the user can navigate to the various components and functionalities.
Multilingual
Ternair Campaign has been made suitable for the entire interface in any desired language.
Select
Select “golden record” from marketing database.
It is possible to select on all (NAWTE) fields from the “golden record” (unique Ternair accountid) from the Ternair marketing database.
Select e-mail statistics
When defining, a selection can be selected on the e-mail statistics (sent, open, click, bounce) of sent e-mail campaigns via Ternair Campaign.
Select on multiple keys
When defining a selection flowchart you can choose from different keys (unique ID, e-mail address, etc.) on which a selection (count) is based.
Selection of operations
In the definition of a selection there is the possibility to execute a filter based on different operators (=, , starts with, ends with, contains,>, <).
Combine selection blocks
In a selection flowchart the different blocks can be combined with each other by means of connectors. These connectors consist of:
- AND (Meets all criteria of connected selection blocks)
- OR (Meets criteria of at least 1 connected selection block)
- NOT (Exclude if criteria are met)
Split selection
By defining selection criteria it is possible to split a selection block into multiple blocks (“customer segments”).
Sample selection
Ability to split a selection into different samples based on numbers or percentage.
Capping per selection block
With each selection block in a selection flowchart, it is possible tom limit the number of records based on a number or percentage.
Deduplicate selection
A selection block can be deduplicate on any available field (or combination of fields).
Key switch
In a selection block a key has always been defined on which the selection (counting) is based. With a key switch, the key of a selection block can be adjusted in a new selection block.
Link external file
In a selection flowchart it is possible to import an external file and use it in a selection. An external file can then be combined with other selection blocks using the connectors (AND, OR, NOT).
Output
Contacts and contact date
The creation of contacts is integrated within the various output blocks. When creating a contact, the planned contact data can be defined (dynamically).
E-mail / SMS marketing
Content templates
In the output blocks E-mail and SMS it is possible to use and store content templates.
WYSIWYG-editor HTML content
The text and images in pre-defined content templates can be changed via a “What You See Is What You Get” editor. In a content template you can set which text and images can be changed.
RSS integration
Possibility to fill e-mail content from RSS.
Tracking links
Possibility to manipulate (“track”) links in e-mails.
Example application: Google Analytics.
Metadata links
Possibility to add extra information (features, tags) to links.
“Merging” fields
The “merge” of database fields in the output blocks E-mail and SMS is based on an adapted method. The “merge” fields must first be selected and can then be used in the content. In addition, it is possible (if-then-else) to define decision rules whereby the contents of database fields are converted to other values.
Image-slurp
The image slurp functionality slurps online images from the content of an e-mail to the e-mail sending server. The link to an image is automatically adjusted. The use / not use of this functionality is adjustable. When using the image-slurp functionality, it is possible to exclude certain images from this.
Validate E-mail and SMS
A validation functionality is available in the output blocks E-mail and SMS. In addition to validating images and links, the “correct” user of merged fields will now also be validated.
E-mail statistics
The e-mail statistics in Ternair Campaign are reported on the basis of the “SAME” standard for e-mail statistics.
Performance
Multi-schedule
In a selective flowchart it is possible to define and schedule several different schedule blocks for execution.
