Ternair Marketing Cloud is a campaign management solution for building and automating data-driven, 1-1 campaigns accross all channels.
In the following overview you will find the structure that is applied within Ternair Marketing Cloud and should be known by the user:
A campaign in Ternair Marketing Cloud represents the direct marketing campaign which you want to approach your target with your message. A campaign may contain one or more selection flowcharts.
A selection flowchart can be divided into three parts: selection blocks, output blocks and the, whole or partial, running of the flowchart.
For building a selection the following select blocks (functions) are available:
- Select
- AND/OR/NOT
- Split
- Sample
- Switch
- Deduplication
- Communication pressure
- Upload
- Import
- Snapshot
- Webservice
- Enrichment
The output blocks (functions) of a selection flowchart consist of:
- Preview
- Export
- List
- SMS
- App
(Part of the) selection flowchart can be run via:
- Webhook
- Schedule
- Calculate (selection block)
- Execute (output block)
- Execute all (complete selection flowchart)
- Execute all selection blocks
- Execute all output blocks
