On the ‘Hyperlinks’ tab Tags, Trackers, Custom Trackers and Stats can be added to hyperlinks in the email template.
Hyperlinks can also refer to a landing page that has been defined in Ternair Marketing Cloud.
The maximum length for a hyperlink is 999 characters.
Add a tag to a hyperlink to add additional information to a link. Tags can, for instance, be added in order to group hyperlinks referring to similar content. This makes it easier to group clicking behavior on (a group of) hyperlinks. The maximum length for a tag is 512 characters. An error (red outline) is displayed when a tag exceeds the maximum length.
In the clicks overview in the email statistics per hyperlink the associated tags are shown.
Via ‘Trackers’ additional information can be added to a hyperlink in order for the hyperlink to be recognized by external systems. A ‘Google Analytics tracker’, for example, can be used to relate website traffic data to an email campaign.
A tracker is selected, per link, from a drop-down list. Trackers need to be predefined. For more details on how to define tags and trackers: Tags & Trackers.
The ‘Custom tracker’ can be used to define a tracker that is only to be used in the current selection. Just like a tracker, a custom tracker query can both hold a default value (for example link=1) as well as a personalized value (for example [TID] or [campaign code]). The maximum length for a custom tracker is 256 characters. An error (red outline) is displayed when a custom tracker exceeds the maximum length.
Indicate, per link, whether statistics for a hyperlink need to be registered in the email report by (de-)selecting the checkbox in the Stats column. By default all hyperlinks are included in the report.
Clicking the ‘Apply wildcards’ button applies all configured wildcards (hyperlinks/ tags/ stats) to the content of the mail block. Wildcards can be configured in the global settings.
N.B.: Applying wildcards might undo the manual changes/ removal of trackers/ tags/ stats that were made in the mail blocks.