What are Web Push Notifications?
Also called: Browser Push, or Push Messages
- Notifications from a website
- Sent via provider (i.e. Ternair)
- Shown to recipients through their browser
- opt-in channel: “www.url.nl wants the following: …” Allow / Block”
- Appearance varies by browser
What can you achieve?
- extra channel to quickly build up opt-in reach
- engagement on the website, using hot news, special offerings
- more and more personalization possibilities
Start simple, expand
It’s a push channel and opt-in: provide relevant and well-timed notifications
Results beyond expectations
Optin appr. 50%, CTR 5-8% (obviously dependent on market and notifications)
What is a good Web Push Notification?
- Determine the objective for the channel. Start with ONE.
- Create a content plan, including tests
- Install Web Push channel in Ternair and on the website.
See tutorial next pages - Measure statistics per notification and adjust content accordingly
Notifications type, sent, recieved, clicked, day of the week, hour of the day
How do I set it up? (tutorial)
Set up Web Push in Ternair
- Open Global settings in top right corner via the gear icon in Campaign
- Open Domains
- Open Web Push
1. Add website (sender)
Click button Add Sender
- Enter name and full url of the website
2. Make your website suitable
Click on tab Script
- Download file
- Add code to your website*
- Add code to ‘head’ of the website*
*You may need your website administrator for this
3. Opt-in settings
- Set when opt-in message should appear.
4. Validate settings
Send message
1. Select your suscribers
- Start selection
- In the Selection block, select the source Ternair and choose Web Push Subscribers
- Select the website you are creating a post for
- Connect Output Block Web Push
2. Compose your message
- Compose your message in the editor
- Map your fields
- Set maximum delivery period in Settings menu
- Creating contacts for the records receiving the Web push (optional)
- Validating Web push content
- Test message
N.B. Allow notifications to enable testing
3. Activate Web Push
- Connect a Schedule block and set your send times
4. Statistics
The statistics screen provides an (graphic) overview of the statistics for a Web push.
FAQ
Where does Web push work?
Why am I not getting a notification request?
Make sure Windows is not in Focus mode:
Make sure the browser is not blocking notifications:
