Webpush - Ternair Manual

How to use the channel Web Push Notifications?

What are Web Push Notifications?

Also called: Browser Push, or Push Messages

Notifications from a website
Sent via provider (i.e. Ternair)
Shown to recipients through their browser
opt-in channel: “www.url.nl wants the following: …” Allow / Block”
Appearance varies by browser

What can you achieve?

extra channel to quickly build up opt-in reach
engagement on the website, using hot news, special offerings
more and more personalization possibilities

Start simple, expand
It’s a push channel and opt-in: provide relevant and well-timed notifications

Results beyond expectations
Optin appr. 50%, CTR 5-8% (obviously dependent on market and notifications)

What is a good Web Push Notification?

Determine the objective for the channel. Start with ONE.
Create a content plan, including tests
Install Web Push channel in Ternair and on the website.
See tutorial next pages
Measure statistics per notification and adjust content accordingly
Notifications type, sent, recieved, clicked, day of the week, hour of the day

How do I set it up? (tutorial)

Set up Web Push in Ternair

Open Global settings in top right corner via the gear icon in Campaign
Open Domains
Open Web Push

1. Add website (sender)

Click button Add Sender

Enter name and full url of the website

2. Make your website suitable

Click on tab Script

Download file
Add code to your website*
Add code to ‘head’ of the website*

*You may need your website administrator for this

3. Opt-in settings

Set when opt-in message should appear.

4. Validate settings

Send message

1. Select your suscribers

Start selection
In the Selection block, select the source Ternair and choose Web Push Subscribers
Select the website you are creating a post for

Connect Output Block Web Push

2. Compose your message

Compose your message in the editor
Map your fields

Set maximum delivery period in Settings menu

Creating contacts for the records receiving the Web push (optional)

Validating Web push content

Test message
N.B. Allow notifications to enable testing

3. Activate Web Push

Connect a Schedule block and set your send times

Please note!

When sending large volumes of web push notifications, delivery delays may occur. This is due to rate limits imposed by external parties such as Google, Mozilla, and Microsoft, which restrict how quickly messages can be sent. Although Ternair has optimized this process by enabling parallel delivery, there are technical boundaries to prevent these messages from being blocked.

For large campaigns (e.g., 50,000 notifications), full delivery may take 30 to 60 minutes.
This delay is independent of whether the recipient’s browser is open.
Delivery speed may vary by browser.

4. Statistics

The statistics screen provides an (graphic) overview of the statistics for a Web push.