The Newsletters Dashboard provides an overview of the performance of your newsletters and subscribers.
Note! Only the newsletters and lists defined in the General settings under Ezines are shown here.
Total: This number the total number of newsletters and lists that are in Ternair Campaign.
Total Subscribers: This number gives the number of unique email addresses defined in Ternair Campaign.
Subscriptions: This number gives the number of subscriptions for the past 30 days.
Unsubscribes: This number gives the number of unsubscribes from the past 30 days.
Via the hamburger menu (the 3 dots), you have the option to go to two different dashboards:
- The Overview dashboard
- The Profile dashboard
Overview dashboard
The Newsletters overview dashboard contains several widgets that display information about newsletters & lists.
At Business Units you select the unit(s) you want to view in the dashboard, under Newsletters & Lists you select the newsletters and/or lists you want to see back in the dashboard. By default, all newsletters are ticked.
In addition, select the period you want to view this for. Once you have selected everything, click Apply Filters.
Based on the selected date, the dashboard shows the following information:
- all subscriptions that have a start date before the ‘To’ date
- all subscriptions that have an empty end date or an end date that is after the ‘From’ date
- and meets the Newsletters & Lists filter
The default value of this filter is:
From: system date – 6 months, first day of that particular month. For example: if the system date equals 28 January 2025 then the From date is 1 July 2024
To: always the system date
In the Newsletters & Lists widget, Total: shows the total number of unique newsletters and lists in Ternair Campaign and Total subscribers shows the total unique number of subscribers defined in Ternair Campaign.
Subscriptions: This number gives the number of new subscriptions in the period of the selected date filter. That is the all records in account Ezine with an enrolment date that lies between the From and To date from the filter. Any unsubscription date is irrelevant here.
Unsubscriptions: This number indicates the number of unsubscriptions in the period of the selected date filter. These are all records in account Ezine with an unsubscription date unequal to NULL and which lies between the From and To date from the filter. The subscription date is irrelevant here.
The Selected newsletters & lists widget shows, for each selected newsletter and/or list, the number of active subscriptions in the selected period. and the result (Net subscriptions are subscriptions minus unsubscriptions).
At the bottom of the dashboard is a graph showing the development of subscriptions in the selected period. The green line shows the number of subscriptions, the red line the number of unsubscriptions and the blue line shows the net subscriptions. Net subscriptions are subscriptions minus unsubscriptions.
Newsletters profile dashboard
On the Newsletters profile dashboard, it is possible to view the profile associated with each e-mail address.
The profile shows the name, company name, e-mail, current subscriptions and subscription history of this person.
Current subscriptions lists the newsletters this person has subscribed to, along with the subscription date.
Subscription history lists the newsletters this person has ever subscribed to, including subscription and unsubscription dates for each newsletter.
